When creating a commercial there are a lot of things to choose between, so many aspects to consider: telling a story, creating awareness, creating a desire, showing the image of the brand, using stars or common people, and there are more and all of what you do should come down to an awesome commercial.
What I personally look for within a commercial is a story, something that you can follow. An end goal of the story that will be dissolved at the end, and that the character of the commercial can work with throughout the commercial.
In this particular commercial created for Visa MasterCard, the audience really gets to see a story. We get to follow a man that has nothing but his Visa MasterCard, why end where he is and where he is going does not get explained until the very end, which really creates a desire to know, a curiosity one could call it. However, you get really involved in the character and where he is going.
When you manage to get that curiosity you have created a great storyline and probably a really good commercial. It is also important that the story makes sense at the end, and this one really ads up well with the realization of him being left naked in the middle of somewhere at his Bachelor party and that he did all this to get back to his weeding in time.
They really managed to appeal to the natural human curiosity, and at the same time show what their card is capable of.
They do have another one which is more directed towards sport fans, and that really shows their creativity in making commercials that fits different target audiences.
The soccer one is also really funny, becuase of all the different nature aspects they go through. this one was even more creative than the first one, good job Visa.
Great ad and commentary Sebastian!
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