You are sitting at your desk at the advertising agency, and you are suppose to illustrate something that will make the audience buy lottery tickets. What do you do?
This is what you do, it is so good. The target audience is an older generation, and that whole generation knows exactly who KISS is, and what they stand for. The people who created found something that everybody in the world would like to have, the band KISS in their car. They also bring in a lot humor by using an actor that is very relateable for the audience. The fact that he is kind of goofy helps as well, and he is kind off funny just in being himself.
I also liked the suprise you get at the end when you see that it is for a lottery ticket, a very creative way to make the audience willing to buy the lottery ticket.
///Sebastian
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