Of all the beer companies in the world I believe that Heineken is the one that has the best commercials. I know that they do not gain that much attention in America compared to Miller and Bud, but I believe that Heineken is the better company when it comes to creating commercials. They have such creativity in the commercials they create, not only this one. They have so many different ones, which work for difference audiences. However, their main target are males, in this specific commercial they are specifying it towards 25-35 year old males.
In all honestly there are not that many male's that can different the difference between beers from each other in a blindfolded test, if they do not already know the names of those they taste. Thereby commercial and awareness of beer is how people chose to by that one. Heineken are masters in the art of making sure people know about their brand, and their beer. Thanks to their creative and awesome commercials a lot of people know about their beer and thanks to that they sell more of them.
What difference them from others are their commercials, and if they keep doing such a god job with creativity and frame their company will last long.
I just need to end with saying that the comparison between females and males are perfect in this commercial and the male’s reaction is so good, that it is hard to describe it.
//Sebastian
No comments:
Post a Comment