When the creators of this commercial sat down to discuss what approach to take with this commercial and what audience to reach they found a really good answer. Let's try to connect with all adults; we need to get more adults to play to make our market wider. The Call of Duty series is the best to that with because of the realistic game play and real story.
To connect to all grownups they used every kind of person they could think about when they created the commercial, we got the fat women, the fat guy, the office worker, the actor, the sports guy, the boss, the labor worker, the ice cream guy, and the list goes on. They fulfill the find everyone plan with the ending words there is a soldier in everyone.
This commercial is a great new approach to gaming, and a really creative commercial. However, they chose to not show any blood or death which obviously there is a lot of in this game. I wonder what there reasons for that were?
//Sebastian
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