If you walk in to almost any house hold in the western parts of society, you are most likely to find at least one gaming consul. It is more likely that you will find more than one then none at all.
Video games are a big part about today's society, there are more gamers than ever before and they keep on growing.
The growth has happened thanks to more media use and better games as well as game consuls. When the new Call of Duty came out many college boys did not study for at least a couple of days. The reality that we face is that more and more people play video games, and the people who are considered to be the young video gaming generation will grow older, but they will still play. Thereby the video game industry will grow in sales, profit, and impact.
A commercial like this one, is fantastically made to get more people to find an interest in gaming and make those who game, do it even more. It is a very creative way to show how important the gamer is to the characters of the game instead of showing game play or new features of the consul. It is a way to celebrate what makes the industry continue to live. Without the gamer (customer) there are no way to continue making the games and make profit. It is the same in many industries nowadays, we as advertisers need to put our focus to the customer instead. We need to show them how important they are celebrate them, when we do that we can create long lasting relationships with them to ensure that they stay not just as loyal customers but happy loyal customers. It is one of the aspects in how to create a "love mark".
This way of thinking has even been taken into the sport world, the La Liga (Spanish soccer league) and the Spanish national team recently launched a new campaign where famous extremely well recognized players (in Milwaukee it would be Aaron Rodgers) walks around in the streets and ask completely normal people about their autographs and if they can take a picture with them. As they do this, they are followed by a hidden camera that shows people's reaction to this treatment. All this is done to show that the players love their fans, and that they now that without the fans they are nothing.
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